ABOUT THE FITLOGIC® FIT

and our Founder Cricket Lee

Same size, three shapes

In 2002 Cricket Lee bucked the system of “one shape fits all women” — begun by the traditional fashion industry more than 60 years ago — by launching revolutionary fashion sizing for women's clothing. The industry quickly followed her lead, but her vision was solid and science innovator . "Apparel fit should be standardized across brands to make the shopping experience easier for women," says Lee, "with individual brands taking responsibility to offer the same fit in every channel, instead of having fit be different in every brand."

Her concept is so extraordinary that she has been featured on NBC's Today Show twice, the cover of The Wall Street Journal, The New York Times in 3 stories, Fox Network, ABC News, Redbook, and in hundreds of other magazines, newspapers and TV news programs.

Patented, copyrighted and trademarked, Fitlogic® is like an operating system for apparel designed to make clothes fit consistently by size and shape from brand to brand. The only commercially licensed and patented global standard for apparel fit, Fitlogic® is based on a scientific fit system. Women's body measurements and fit preference research have been applied en masse to consumers and proven across all retail venues (including Macy's, Nordstrom, QVC, online and in designer boutiques). The Little Black Pant is the launch vehicle for the concept. For more information and testimonials about Fitlogic, visit our Fitlogic on YouTube. There is a video of Cricket Lee on-stage at eWomenNetwork International Conference that tells the whole story of Fitlogic including clips from the Today Show.

FitLogic Solves These Common Fit Problems

Our goal is to apply the Fitlogic system to your favorite clothing brands. That means you’ll be able to use your Fitlogic Size/Shape icon to get a perfect fit without ever having to try on clothes.

Before

Before

For shape 1, the problem is usually that other pants that fit the waist are too big in the hips.

Before

For a shape 3, the problem is pants that fit the thighs are about 4 inches too big and too low in the waist.

Before

For a shape 1, the problem is other pants that fit the waist are too big in the hips and thighs.

Before

For a shape 2, the problem is other pants that fit the hips, are about 2 inches too big in the waist.

After

After
After
After
After

WITH FITLOGIC® 94.8% OF WOMEN FALL INTO 1 OF 3 SHAPES

Shape1

High hip curve, smaller bottom, and slim or medium thighs?

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You may be a Shape 1.

You are a body type 1 if your waist is less defined and blends into the hips. You typically gain weight first around your middle. Your hips may extend only slightly, and your bottom is fairly flat instead of round. You may have previously worn a straight type of pant or believe you have more of a boyish figure. Your fullness is carried right under your waist and you may have a tummy. If you look in the mirror, you either have no waist or a very high hip curve about 4” below your waist. Your waist could be larger than your hips. Shape 1 women usually have trouble finding pants that fit because the pants off the rack are too tight in the waist and too full in the backside, legs and hips. Often, pants off the rack fit the waist but are excessively baggy in the rear and thigh. If you have those problems and that describes your body type, a Shape 1 with Fitlogic should give you a comfortable feel and perfect fit.

Shape2

An hourglass shape with a mid-hip curve?

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You may be a Shape 2.

You are a body type 2 if your waist is noticeablysmaller than your hips. This is a classic hour-glass shape. You carry fullness along the hip lineand at the sides, back or both. Your silhouettebecomes smaller from the hips to the knees. You typically gain weight all over or in the hips right at the top of your legs. Shape 2 women usually have trouble finding pants that fit because if the pants fit around the hips, they are usually about an inch too large in the waist. If you have those problems and that desribes your body type, a Shape 2 with Fitlogic should give you a comfortable feel and perfect fit.

Shape3

Abundant buns and an upper thigh curve?

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You may be a Shape 3.

You are a body type 3 if your waist is very small in comparison to your hips. You are a pear shape, and you gain weight first in your lower bottom and upper thighs and upper arms. Most of your fullness is carried in your lower bottom and thigh.Your back might have a greater swayed arch, and your thighs are fuller or have a curve at the top of the front area. Shape 3 women usually have trouble finding pants that fit, because if pants fit around the hips, the thigh area is usually too tight and the waist is more likely to be loose (about 3”and dips in the back). Shape 3 women find that the back waist is too low and the front waist is too high or loose, and usually end up settling for pants that gap in the back, causing their underwear to be exposed when sitting. If you have those problems and that describes your body type, a Shape 3 with Fitlogic should give you a comfortable feel and perfect fit.

Fitlogic Delivers
Fitlogic Delivers

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